There is a theme of the natural world running through this catalog, from the trees on the front and back covers, via the photographs of guitars in and amongst nature, and to the illustrations of plants and animals throughout the catalog as a whole. ![]() There was a huge rise in the popularity of guitar playing, and cheaper imported brands were not yet been able to compete on grounds of quality. 1965 had been their very best year, with massive sales and a huge expansion of their Kalamazoo facilities. But this was a very sucessful time for Gibson. It had been the first to be in full colour, and contained Gibson's entire product range, from high-end jazz guitars, solid bodies (including the newly designed non-reverse body style Firebird range), amplifiers, and Gibson's wide range of acoustic instruments. The 1966 Gibson catalog was the most lavish produced to date, and for many years afterwards. ![]() ![]() ![]() 1966 Gibson 'Guitars & Amplifiers' Catalog
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